Friday, 12 June 2026London · Paris · Tunis

Nour Abida

The Lead · Profile

Fourteen years at the frontline of international broadcasting — told in two languages, watched in four million homes.

Multilingual journalist, documentary filmmaker and editorial leader at BBC World Service. Specialising in Africa, culture, business, identity and the lived experience of women — turning complex, diverse audiences into loyal ones. Named Best Journalist at the 2025 Forty Under Forty Awards.

Folio I

About

A reporter who thinks in systems.

I grew up between Tunisia, France and Martinique, and have spent the last fourteen years reporting and editing across the world from BBC World Service. I write and present in English and French.

My Master's in Systems Thinking at the University of Exeter formalised what the newsroom had already taught me: complexity is not the enemy of clarity. It is the path to it.

14+

Years at BBC

2025

Forty Under Forty · Best Journalist

4M+

Documentary views

3

Languages

Folio II

Documentaries & Journalism

Long-form film and live reporting from the moments that defined a decade.

Featured film

BBC Africa Eye · 2023

Director · Producer

The Homecoming

The first BBC Africa Eye documentary produced in two languages — French and English. It has reached more than four million viewers and been screened at Columbia University, the University of Oxford, the Africa Centre in London, and in Paris.

4M+

Views

2

Languages

4

Cities screened

Live reporting

London, September 2022

The Passing of Queen Elizabeth II

Anchoring and editorial leadership during one of the most-watched moments in modern broadcasting history.

Kigali, June 2022

The Commonwealth Summit, Rwanda

Reporting from Kigali on the shifting balance of an institution still negotiating its own future.

Junket interviews

Conversations with world-leading talent — used not as celebrity ornament but as a platform to spark dialogue and shape global conversations about identity, work and the times we live in.

  • Robert De Niro
  • Lady Gaga
  • Zendaya
  • Margot Robbie
  • Timothée Chalamet
  • John Cena

Folio III

Media Strategy

Systems thinking, applied to the newsroom.

Working at the BBC, I apply systems thinking to editorial architecture, audience development and quality.

I am a practitioner-strategist: I create the space for structured reflection that busy newsrooms rarely have, then translate it back into the work. Audiences grow. Engagement with women and young people deepens.

Folio IV

Editorial Leadership

Global Women in News.

I lead GWiN at BBC World Service — amplifying female journalists across editorial and commissioning, and reshaping how women are represented in global news coverage.

  • 01

    Editorial amplification

    Championing women in commissioning, on screen, on air, and in the byline — across global services.

  • 02

    Strategic programmes

    Designing initiatives that address how women's stories are told, and who gets to tell them.

  • 03

    Audience engagement

    Reaching young women and underserved communities with reporting that earns their genuine trust.

Folio V

Teaching & Community

The work outside the studio.

Public service is the through-line. Free art programmes, forest-school French lessons, masterclasses for working journalists, and a parallel practice in watercolour and photography that feeds the reporting.

Forest school French

~300

children taught to read and write

Public art programmes

2,000+

participants, free and open

Podcast masterclasses

commissioning, craft, voice

Public speaking

on media, identity, systems

Folio VI · Collaborate

For commissions,
conversations and consulting.

Boutique media consultancy, co-founded with three partners. Editorial strategy, audience development and commissioning for global broadcasters and publishers.